The way to a Kenyan’s heart is apparently through their stomach, with spending in restaurants on Valentine’s Day increasing by 240% since 2014.

According to a BizTech Africa report, the Mastercard Love Index – which analyses payment card transactions over a three-year period, highlighting key global and regional trends – shows that the country’s Valentine’s Day spending (including but not limited to restuarants) has risen by 94% during this period, with a 163% increase in e-commerce transactions.

Globally, sentimental spending also grew by 49%, and while the majority of purchases still take place in person, there has been a 37% increase in the number of online transactions.

Shoppers in the Middle East and Africa spend most of their budget for the special day on hotels or motels (43%), followed by jewellery (22%).

21 February 2017
Image: Gallo/Getty Images