Small businesses across East Africa now have access to an integrated platform where they can obtain important information, market products online, attract international buyers and expand their trade opportunities.
Launched by the East African Business Council (EABC) and the International Trade Centre (ITC), Myeasoko is designed to provide support to small businesses in the region, focusing on post-COVID-19 recovery, building resilience and driving growth via digital technologies, as reported by Africa Business Communities. It also offers an integrated e-marketplace and a business listings portal, as well as an SME training academy, as reported by Africa Business Communities.
According to ITC executive director Pamela Coke-Hamilton, Myeasoko will ‘re-introduce small businesses into global marketplaces, enable them to join regional value chains and give them an opportunity to scale up’.
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